Why I hate Intel's attack ads on Apple's M1 MacBooks
Intel recently launched a series of ads starring Justin Long, who famously featured in Apple's "I'm a Mac, and I'1000 a PC" ads back in the solar day. Long was a Mac back then, but now he's just a... Justin, according to the ads.
The ads have been met with pushback across the web, and I'm among their detractors. Marketing is all well-nigh drawing attention to your products, and then maybe writing a postal service breaking downwardly why I hate the new Intel ads is counterproductive, but here nosotros are.
Turncoats are clever
Before I swoop into what I hate about the ads, I want to analyze what doesn't bother me about them. I don't have an outcome with Intel hiring Long to feature in ads attacking Apple, which he previously advertised for. In fact, I love when companies exercise that. Dart hired Paul Marcarelli, known equally the "Can you hear me now?" guy for Verizon at ane signal. Taco Bell also hired several people named Ronald McDonald to say how much they love Taco Bell breakfast, which is brilliant.
My first issue is that Long didn't fully switch sides. He didn't switch from being a Mac to existence a PC. He's now Justin for Intel, which isn't a clear third side in the war between Windows and Mac.
Intel vs. Mac or Mac vs. PC?
Source: Daniel Rubino / Windows Central
The new Intel ads feature comparisons between Intel-powered PCs and Apple tree'due south MacBooks running the M1 chip. They don't, still, really pit Intel vs. the M1. Instead, they're more often than not comparison Windows to macOS.
One ad highlights how a certain Intel-powered PC can flip around between a tablet and a laptop. Of course, there are plenty of Intel-powered devices that do that, but it's not exclusive to Intel. Windows ten on ARM PCs running Qualcomm fries are often convertibles equally well.
Many of the best AMD Ryzen laptops too accept touchscreens. Once more, no Intel in those. Yous'll even come across devices, like the Galaxy Book S, that have options with Qualcomm chips or Intel fries inside, showing again that about of these features aren't specific to Intel devices.
You'll also discover that Intel doesn't compare Intel-powered PCs to Intel-powered Macs.
You lot can even so get Intel-powered Macs
Source: Windows Central
While Apple is moving over to its own silicon, y'all can still purchase Macs powered by Intel fries. Even when Apple stops selling Intel-powered MacBooks, they'll all the same be around. One of the all-time things about MacBooks is that they can last for years. It will exist a long fourth dimension before all Macs are running on something other than Intel.
Why doesn't the advertising testify someone trying to bear upon the screen of an Intel-powered MacBook? Why not talk most how there aren't any Intel-powered MacBooks that tin flip around into unlike modes? The answer is obvious, but it still merely seems weird to be critical of Macs when making fries for Macs.
I understand why Intel is pushing Intel-powered PCs. The span betwixt Intel and Apple is on fire. They're throwing gasoline on that fire and moving on rather than waiting for it to burn down. Intel also benefits greatly from people using Windows PCs instead of Macs in the longterm.
While you can get Windows PCs running Qualcomm or AMD chips, hundreds of millions of PCs are powered by Intel. If Intel can convince yous to get a PC considering it has a touchscreen, you're withal fairly likely to get an Intel-powered device, which is the goal of the ads.
Half truths and odd attacks
Before the serial of video ads starring Long, Intel shared a serial of ads on Twitter. These ads follow the structure, "If y'all can blank then you're non on a Mac. Go PC." They echo the age-old argument that people who get piece of work done have PCs.
While the ads concur some truth, some of them are just partially accurate. Take this one about rockets, for example.
While it is true that you can no longer play Rocket League on a Mac, some of the work done to coordinate the Mars Perseverance landing was washed using MacBooks. If you lot watch the stream of the landing, you'll see a mixture of Macbooks and other devices in use. It seems odd to specifically mention powering rockets when NASA uses some MacBooks.
A Mac attack that's not upward to scratch
Enjoying ads southward subjective, so I'yard non claiming to exist the potency on how to make an set on advertising. I just feel like Intel missed the marking when it comes to these ads. There are some Intel devices powering great things, which I think could be highlighted, just ads mixing upwardly the messaging on Macs is confusing. Even if you lot prefer attack ads, there are ameliorate means to attack Macs than this.
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Source: https://www.windowscentral.com/why-i-hate-intels-attack-ads-apples-m1-macbooks
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